The COVID-19 pandemic and the state of emergency introduced in its wake presented all of us with severe challenges for which there were no ready-made solutions. This situation was – and continues to be – a test not only for the adaptability and resilience of businesses, but also for their empathy and care for society. It is a test that the insurance industry passed successfully.
During this difficult period, insurance companies stepped forward with numerous acts of goodwill and donations aimed at helping the most affected groups and supporting the healthcare sector and other front-line services in the fight against the pandemic. Insurers provided free COVID-19 insurance coverage for medical personnel across the country and for Ministry of Interior employees. They donated medical and hospital equipment to healthcare facilities, provided protective gear, and supported distance learning by donating computers and communication devices to disadvantaged students.
As a sector of systemic importance to both society and the economy, insurers had to respond rapidly to ensure business continuity and operational efficiency across all business lines. Within days, companies managed to transform their internal processes and workflows to continue serving customers without interruption, all while observing the highest health and safety standards. They maintained active communication with clients and introduced a wide range of innovative digital tools and services.
Insurers and Their Clients
The sharp decline in economic activity caused by the COVID-19 crisis proved to be a major challenge for both businesses and individuals. In this context, the insurance sector demonstrated a clear sense of commitment and responsibility to its clients and to society. Even in the absence of regulatory mandates, companies voluntarily implemented a wide array of relief measures and customer-focused services. These varied by company, depending on internal policy, customer needs, and product specifics, and included:
Insurers responded quickly and effectively to society’s growing need for protection, developing and offering insurance products and coverages related to COVID-19. These included group and individual insurance plans covering COVID-19 diagnosis, treatment and hospitalization, and death. Specialized policies were also introduced to support Bulgaria’s tourism sector by guaranteeing vouchers issued for cancelled travel arrangements. Bulgarian travelers abroad were offered travel insurance with COVID-19 coverage.
Insurers and Society
Insurance companies responded with responsibility and empathy, supporting frontline professionals and vulnerable groups through targeted donations and free coverage. Their contribution during the state of emergency included several types of support:
Free COVID-19 Insurance Coverage for Medical Workers and Ministry of Interior Employees
Donations of Medical Equipment, Protective Gear, and Financial Support
Support for Education and Distance Learning
Free Online Medical and Psychological Consultations
Employee-Led Food Support Initiative
Employees of DZI donated their food vouchers, raising BGN 8,684 for the Bulgarian Food Bank to support the purchase and delivery of food for people in need during the state of emergency.
Easter Solidarity Campaign by Allianz Bulgaria
As part of a solidarity campaign during Easter, Allianz Bulgaria employees supported small business clients – such as bakeries, pastry shops, and butcher stores – by purchasing their products as a show of community support.
