In February 2024, ABZ launched the social media campaign “Top 5 Benefits of Life Insurance.” The initiative aimed both to reignite public interest in life insurance and to promote ABZ’s consumer guide “Practical Advice: Life Insurance.”
The campaign highlighted the key advantages that life insurance offers to consumers: financial protection for families, support in achieving long-term life goals, safeguarding of claims in the event of insurer insolvency, protection of claims from seizure, and access to tax relief.
SEE THE MAIN MESSAGES OF THE ABZ CAMPAIGN!
