Launched in January 2024, ABZ’s “Top 5 Reasons to Have Home Insurance” campaign aimed to raise public awareness about the importance and benefits of home insurance, while also promoting the ABZ consumer guide “Practical Advice: Home Property Insurance.”
The campaign focused on several key themes: the increasing risks to property due to climate change, the importance of personal responsibility for protecting one’s home, the affordability of home insurance, and its role in ensuring household financial stability. By combining awareness-raising messages with practical guidance to support informed consumer decisions, the initiative encouraged more widespread and conscious use of property insurance — leading to greater peace of mind and higher consumer satisfaction.
Explore the key messages from the campaign!
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