Insurance Europe Launches “Why Insurance Matters” Video Competition for Young People

Insurance Europe, in partnership with the European Youth Parliament, has launched a video competition aimed at young people aged 18 to 35. The initiative seeks to promote a better understanding of insurance through personal stories and creative interpretations that highlight its role in everyday life.

Participants are invited to create a short video (around 2 minutes) that answers, in an accessible and engaging way, the question of what insurance is and why it matters. The approach is entirely open—there are no “right” answers, with the emphasis placed on personal perspective and real-life examples.

Eligibility criteria

The competition is open to:

  • young people aged 18–35;
  • citizens or residents of a country that is a member of the European Youth Parliament.

Video requirements

  • theme: “Define insurance, explain why it matters”
  • length: approximately 2 minutes
  • format: horizontal (16:9)
  • quality: minimum HD (1080p)
  • language: English

All materials must be original. The use of stock footage, AI-generated content, or copyrighted material without permission is not allowed.

How to apply

The application process includes several steps:

  • preparing the video in line with the requirements and naming it according to the specified format;
  • completing an online registration form and confirming acceptance of the terms and conditions;
  • after registration, participants will receive an email with instructions on how to upload their video to a secure platform (Dropbox).

READ THE FULL TERMS AND CONDITIONS HERE!

Key dates

  • submission deadline: 30 April 2026
  • presentation and awards ceremony: 28 May 2026 in Brussels, as part of the Insurance Europe International Conference

Selection process

Following a preliminary selection, the best videos will be invited to participate in the final event in Brussels. They will be showcased during a dedicated youth panel, and the winner will be determined by a vote of the jury and/or the audience.

Finalists will be notified within 10 working days after the deadline and will have one week to confirm their participation. Travel and accommodation costs for one representative per finalist entry will be covered by the organizers.

Prizes

The winner will receive the InsureWisely Award, as well as:

  • a one-month Interrail pass for two;
  • vouchers for sporting goods;
  • one year of travel insurance coverage for two.

Finalists will also have the opportunity to attend the Insurance Europe International Conference and will benefit from additional visibility through the organization’s communication channels.

The initiative is part of the joint efforts of Insurance Europe and the European Youth Parliament to enhance financial and insurance literacy among young people and to encourage their active engagement with topics related to risk management.

LEARN MORE ABOUT THE COMPETITION HERE!

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